Moody’s Analytics

For my first foray in the world of finance marketing, I helped Moody’s Analytics central marketing team in creating microsites, gathering Google Analytics reports, advise on UX design and conducted Sitecore tutorials.

I facilitated the relaunch of MA’s Experts page, a resource for clients to quickly find and contact the appropriate advisor related to their specific financial advisory needs.

I also helped the events team publish and troubleshoot upcoming conferences and international seminars, crucial elements to Moody’s Event’s LOB.

My responsibilities included:

• Plan, edit and launch campaigns for Moody’s Analytics home site and client-facing products

• Use SiteCore to develop, implement and correct Moody’s Analytics news, product offerings and brochures

• Train colleagues through SiteCore workshops to optimize performance  

• Create and implement Marketo forms to acquire and nourish new leads to MA.com  

• Troubleshoot, diagnose & solve issues within SiteCore to ensure optimal site health  Create quarterly Google Analytics reports to guide company digital strategy